Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, TripAdvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. This interactive workshop will explore best practices as well as new and fresh ways to properly market your bar or restaurant organically while pacing ROI. Participants will learn:
How to properly use TikTok
How to garner attention using Instagram Reels
How to run digital ads while tracking walk through rates for ROI
With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.
