The #1 reason restaurants fail is because they adopt a "Field of Dreams" mentality... "If I build it, they will come." Wrong! They won't. Why? Because as consumers we already have places we know, like, and trust. In this session Chip Klose will take attendees through the fundamentals of marketing and best practices. Attendees will be introduced to a framework called The ABCDs of Marketing:
- Audience : How to clearly define your product
- Brand: Identifying the perfect customer base
- Competition: Understanding who your "real" competitors are
- Differentiation: How to stand out from the competition.
