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Monday, March 27 • 2:00pm - 2:45pm
The #1 Reason Restaurants Struggle (And the Best Way to Fix It)!

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The #1 reason restaurants fail is because they adopt a "Field of Dreams" mentality... "If I build it, they will come." Wrong! They won't. Why? Because as consumers we already have places we know, like, and trust. In this session Chip Klose will take attendees through the fundamentals of marketing and best practices. Attendees will be introduced to a framework called The ABCDs of Marketing:
  • Audience : How to clearly define your product 
  • Brand: Identifying the perfect customer base
  • Competition: Understanding who your "real" competitors are
  • Differentiation: How to stand out from the competition.

avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is a NYC-based restaurant coach as well as the Host of the Restaurant Strategy Podcast. Over the past 20 years he’s worked with James Beard Award-winners and Michelin-starred chefs, and has opened numerous properties to rave reviews in one of the most saturated markets... Read More →

Monday March 27, 2023 2:00pm - 2:45pm PDT