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Monday, March 27 • 4:15pm - 5:00pm
The Luxury Mindset: Understanding How Iconic Brands Drive Max Profits

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What would make a prospective customer go out of their way to try your food? What would it take to get them to pay extra for the opportunity to dine with you? Imagine charging twice as much for the same product and having people wait in line for the privilege of ordering from you. Too many restaurants play in the "commodity" market, where they're undifferentiated from the other offerings. But what if you could learn from some of the world's most iconic brands like Hermes, Bentley, and Krug to create a product that people crave. In this session you'll learn how to apply these lessons to create raving fans for your restaurant.

Speakers
avatar for Chip Klose

Chip Klose

Restaurant Coach, Restaurant Strategy
Chip Klose is the host of the Restaurant Strategy Podcast, as well as a Restaurant Coach. He works with owners and operators all over the world through his mastermind program to help them improve the profitability of their restaurants. He’s the author of the upcoming book... Read More →


Monday March 27, 2023 4:15pm - 5:00pm PDT
S221
  Conference Session