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Monday, March 27 • 4:15pm - 5:00pm
Menu Marketing, Social Media and Supply Chain: Navigating the Current Landscape, and What You Need To Know to Drive Sales

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A panel of experts will discuss how to properly market your menus, build and promote your concept brand through social media strategy and navigate the current supply chain to maximize sales. In this session, attendees will gain access to the tips and tricks for building a menu that drives sales of the highest profit-margin items. You will learn from the mind behind the most heavily followed social media channel for alcohol beverage and bartending. And our national chain operator will guide the audience through best practices for managing supply chain and avoiding out of stock and substitution issues. Bring your questions and challenges and we will provide actionable solutions and ideas.
Key Takeaways:
Demystify social media marketing to gain traction and engagement
Build a menu that moves sales in the right direction
Generate increased profits and avoid overspending through supply chain management tactics

Moderators
avatar for Christie Lawler

Christie Lawler

Owner, Founder, CJL Consulting
Christie J. Lawler – Founder & Owner of CJL CONSULTiNG, Founder of The WITI Group and Creator & Owner of JAB MiXOLOGYChristie Lawler is a leading expert in beverage marketing as the Founder & Owner of CJL CONSULTiNG, a beverage marketing agency that houses a nonprofit organization... Read More →

Speakers
avatar for Angel Vasquez

Angel Vasquez

Full Time Photographer & Content Creator
Angel, a full time photographer since 2009 is best known for her work behind The Cocktail Portal. Her introduction to the hospitality industry began in 2016 when she was the first content creator to makevideos of bartenders.Her experience includes television works with active roles... Read More →


Monday March 27, 2023 4:15pm - 5:00pm PDT
S226