Back To Schedule
Monday, March 27 • 4:15pm - 5:00pm
Mastering Pop Up Bars, Special Events & Booking Talent

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Log in to leave feedback.
In an increasingly tight economy, growing and engaging your customer base is critically important. In this session, participants will look at 3 different elements of bar entertainment models: pop up bars, special events, and booking talent, and gain a greater understanding on how each can boost revenues, improve profitability, and generating excitement and word-of-mouth buzz for your business. What are the unexpected elements to be considered when identifying and marketing to new customer profiles? What is the best model for your existing clientele, to create a fantastic guest experience and differentiate you from your competitors at a time when it takes more to get people out of the house, and through the door?

avatar for Debra Silveus McGaha

Debra Silveus McGaha

Co-Owner/Performer, White Rabbit Cabaret
Debra Silveus McGaha is a performer, co-owner, and creator of the White Rabbit Cabaret, an independent performing arts venue, focusing on supporting local and national performing artists.During her 12 years in business with the White Rabbit she has created a physical space to support... Read More →
avatar for Adam Goble

Adam Goble

Creative Director/General Manager, Downtown Olly's
Adam Goble (He/Him/They/Them) has been an entertainer performing for audiences across the country for twenty years. When not on stage, Adam is the General Manager at Downtown Olly’s as well as the Creative Director over special events and entertainment. Outside of typical management... Read More →
avatar for Erik Shellenberger

Erik Shellenberger

Owner/Author, Bar Marketing Basics
My name is Erik Shellenberger and I’ve been in the restaurant industry since I was 13 years old, working in the food and beverage dept. of a local ski resort in Park City UT that my mother controlled. I’ve been in the bar and restaurant marketing business for well over a decade... Read More →

Monday March 27, 2023 4:15pm - 5:00pm PDT