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Monday, March 27 • 4:15pm - 5:00pm
Mastering Pop Up Bars, Special Events & Booking Talent

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In an increasingly tight economy, growing and engaging your customer base is critically important. In this session, participants will look at 3 different elements of bar entertainment models: pop up bars, special events, and booking talent, and gain a greater understanding on how each can boost revenues, improve profitability, and generating excitement and word-of-mouth buzz for your business. What are the unexpected elements to be considered when identifying and marketing to new customer profiles? What is the best model for your existing clientele, to create a fantastic guest experience and differentiate you from your competitors at a time when it takes more to get people out of the house, and through the door?

avatar for Debra Silveus McGaha

Debra Silveus McGaha

Co-Owner/Performer, White Rabbit Cabaret
Debra Silveus McGaha is a performer, co-owner, and creator of the White Rabbit Cabaret, an independent performing arts venue, focusing on supporting local and national performing artists.During her 12 years in business with the White Rabbit she has created a physical space to support... Read More →
avatar for Adam Goble

Adam Goble

Creative Director & General Manager, Downtown Olly s
With specialties in marketing, design, production, and entertainment, Adam has worked on thousands of events from concept and design through execution. Adam has created every scale of event from backyard barbeques to 200,000+ attendee festivals and concerts. While entertainment director... Read More →
avatar for Erik Shellenberger

Erik Shellenberger

Owner, Bar Marketing Basics
Erik understands the hospitality industry. He's come up from the restaurant trenches since childhood, until ultimately he was the marketing director for the hottest nightclub groups in old town Scottsdale, Arizona. Today, Erik's company Bar Marketing Basics does not use the same old... Read More →

Monday March 27, 2023 4:15pm - 5:00pm PDT