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Monday, March 27 • 3:15pm - 4:00pm
Social Media Trends: Do You Need Them?

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From TikTok to influencers to everything in between; what’s actually going to move the needle for your business? Moderated by  Sarah Archer, CEO and Co-Founder of hospitality focused digital marketing agency, Firecracker Marketing, this panel discusses the benefits, drawbacks, successes and challenges of utilizing trending digital strategies for your business. This panel aims to keep it real and tell what’s worth pursuing and what’s worth leaving to the Gen-Z’ers
Moderators
avatar for Sarah Archer

Sarah Archer

Founder/CEO, Firecracker Marketing
Sarah Archer is the Co-Founder and CEO of Firecracker Marketing, a social media and marketing consultancy focused on bringing hospitality brands to life with authentic storytelling, strategic marketing, and engaging activations. Specializing in strategic digital campaigns with thoughtful... Read More →

Speakers
avatar for Benson Wang

Benson Wang

Co-Founder & CEO, Palm House Hospitality
Benson was born into a family of third-generation restauranteurs and distillers. In his home, the typical salutation is “are you hungry?” Hospitality is in his blood and what he loves. As a child, Benson would sneak into the restaurant dining room and be mesmerized by the sights... Read More →
avatar for Mackenzie Dudzik

Mackenzie Dudzik

Digital Creator, Owner/CEO, Social by Mack
Mackenzie (or "Mack" as her social community calls her) is a host, digital personality, and travel and lifestyle-focused content creator sharing her colorful life in LA and beyond. She's partnered with brands including Marriott, Aperol, Google, Revolve, Hilton, Dunkin', and more... Read More →
avatar for Hannah Best

Hannah Best

Co-Founder/President, Firecracker Marketing
Hannah Best is Co-Founder and President of Firecracker Marketing, a social media and marketing consultancy focused on bringing hospitality brands to life with authentic storytelling, strategic marketing, and engaging activations. A seasoned communications professional with an extensive... Read More →

Monday March 27, 2023 3:15pm - 4:00pm PDT
S226
  Conference Session