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Tuesday, March 28 • 3:15pm - 3:45pm
How Can You Turn Quality Draft Beers Into Liquid Gold?

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Commitment to quality starts with education. Taking a leadership role to educate your staff to make every draft beer a beer of better quality will not only improve your bottom line but also the overall guest experience.
A dedication to ensure all draft beers are always properly poured, served, and cared for should be a priority. This session touches on all important behaviors to become a true master in pouring and serving top quality draft beers in your establishment.
Educational elements such as beer clean glassware, enemies of beer, beer equipment, and the function of foam will all be addressed.
We will also share key industry insights and tips how best to optimize your draft selection.
Ensuring that your account maintains excellent quality standards improves the entire beer experience for the consumer and in turn, positively impact rate of sales for all beers served.
“The only reason for ordering a second beer is the quality of the first”

Session Sponsor: Heineken

avatar for Peter Camps

Peter Camps

Global Draught Master & Brewmaster, Heineken
Peter Camps, born and raised in Diest, Belgium where he grew up in the family furniture business.In 1987, he made a leap of faith when he decided to build a career in the beer business and started his apprenticeship at the brewery “De Kluis” in Hoegaarden.After an extensive training... Read More →

Tuesday March 28, 2023 3:15pm - 3:45pm PDT
NXT Stage
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