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Monday, March 27
 

9:00am PDT

WK5 - Your Social Content Should Be As Good As Your Cocktails
Imagine a first time customer coming to your bar or restaurant and showing the server or bartender a video on their phone of a cocktail they saw on your page that made them want to come in and try it for themselves.
This seminar will give you what you need to start making visually dynamic content that brings your business to life online and draws guests into your bar or restaurant.

Brought to you by the team behind the world’s largest online craft cocktail community, Licensed to Distill.
We’re not just going to tell you how to make great content… we’re literally going to show you how to do it using your phone or a GoPro.

After this seminar, you’ll know how to:
  • Capture great video content using just your smartphone or a GoPro.
  • Use a simple formula and some key apps to edit and produce quality videos optimized for social media.
  • Optimize the messaging in your posts to achieve specific goals such as getting the attention of spirit brands you’d like to work with, increasing engagement, growing your follower base, getting more quality reviews, and ultimately increasing your revenue by bringing in more guests.
This seminar is as valuable for bartenders looking to elevate their personal brand as it for bar managers and owners looking to improve their bar or restaurant’s presence online. 

Speakers
avatar for Jeremy JF Thompson

Jeremy JF Thompson

CMO, Licensed to Distill
Prior to joining Licensed to Distill as Chief Marketing Officer, Jeremy JF Thompson served as the Director of Marketing for Tales of the Cocktail, and has spent the last 15 years as a spirit-industry marketing strategist and consultant in New York and New Orleans.He’s an INTJ, enjoys... Read More →
avatar for Jabin Troth

Jabin Troth

CEO, Licensed to Distill
As the old adage goes, “when you do what you love, you’ll never work a day in your life.” No one embodies that ideal quite like Jabin Troth. Founder of the world’s largest craft cocktail community and the creative mind behind the content, Jabin is a natural influencer and... Read More →


Monday March 27, 2023 9:00am - 12:00pm PDT
S224

10:00am PDT

SGWS Training I: Establishing A Successful and Profitable Aperitivo-style Happy hour with Livio Lauro

Limited capacity & transportation is provided! Learn how to attract customers to your establishment with a properly executed Aperitivo hour at this SGWS Beverage Academy training session! This famous Italian ritual, consisting of a pre-dinner drink accompanied by regional snacks and small bites, is over 200 years old and brings excitement and profits to your bar especially when executed properly. World renowned mixologist Livio Lauro of Southern Glazer’s Wine and Spirits will be sharing his expertise in one-of-a-kind first-class inspiring settings. The seminar content covers which “aperitivi cocktails” to feature, proper food display, mise-en-place, menu engineering, fast execution, and fine hospitality. All of this to help you fine tune your beverage operation skills and increase your bottom line.

Training I Schedule:

10:00am - Bus departs from Las Vegas Convention Center to SGWS
10:30am-12:30pm - SGWS Training
12:30 - Bus departs from SGWS back to Las Vegas Convention Center

Monday March 27, 2023 10:00am - 1:00pm PDT
SGWS Beverage Academy

1:00pm PDT

2023 Cocktail Trends to Boost Bar Sales and Grow Your Market
Explore the latest trends in cocktails from traditional to the no/low alcohol industry. Gain insight into what guests are drinking, how the industry is evolving and most importantly what it means to your bottom line.

Speakers
avatar for David Crooch

David Crooch

Ritual Beverage Company, CEO/Founder
avatar for Shannon Mustipher

Shannon Mustipher

Spirits Educator and Consultant, Barspoke
Shannon Mustipher is a cocktail consultant, spirits educator, and the author of Tiki: Modern Tropical Cocktails (Rizzoli/Universe). After launching a Caribbean rum focused bar at Glady’s Caribbean in 2014, she went on to found Women Who Tiki, a tropical cocktail-centric pop up that... Read More →
avatar for Derek Brown

Derek Brown

Founder, Positive Damage
Derek Brown is an author, NASM-certified wellness coach, and founder of Positive Damage, Inc. Previously, Brown owned Spirited Awards 2017 “Best American Cocktail Bar” Columbia Room in Washington, D.C., and was one of the nation’s top bartenders.Brown published his first book... Read More →


Monday March 27, 2023 1:00pm - 1:45pm PDT
S221
  Conference Session

1:00pm PDT

(SOLD OUT) Back of House Tour I: Nightclubs at Zouk and Ayu

Limited capacity & transportation is provided!

Las Vegas is home to some of the world’s finest Nightclubs and Day clubs – don’t miss this unique opportunity to go behind-the-scenes at some of Vegas’ most acclaimed venues. Zouk Nightclub is a new innovative space that is pushing the boundaries of dance music and is poised to become the most technologically advanced nightclub in Las Vegas. Ayu Dayclub is an outdoor oasis inspired by the beauty and harmonious atmosphere of Southeast Asia’s idyllic islands. You’ll get an insider’s look at the operations of these clubs from security and staffing, to lighting and sound systems, to promotions, special events and more.

Back of House Tour I Schedule:

1:00pm - Bus departs from Las Vegas Convention Center to Resorts World
1:15pm-3:00pm – Resorts World Back of House Tour
3:15pm - Bus arrives back at Las Vegas Convention Center


Monday March 27, 2023 1:00pm - 3:00pm PDT
Resorts World

1:30pm PDT

SGWS Training II: Boost Your Revenues with Wine

Limited capacity & transportation is provided! Having an understanding of food and wine pairings can make a big difference in your ability to upsell customers and increase average check size. In this immersive training, a master sommelier from SGWS Beverage Academy will share simple and cost-effective techniques to train your staff about pairing wine with food – knowledge that can help them increase beverage sales and average guest check. Experience for yourself the impact different flavor profiles have on both food and wine, and hear creative ideas for creating wine flights to accompany small bites or a complete degustation menu. Apply your newfound knowledge to your own menu, and give your servers the tools they need to maximize your wine sales!

Training II Schedule:
1:30pm - Bus departs from Las Vegas Convention Center to SGWS
2:00pm-4:00pm - SGWS Training
4:00pm - Bus departs from SGWS back to Las Vegas Convention Center

Monday March 27, 2023 1:30pm - 4:30pm PDT
SGWS Beverage Academy

4:15pm PDT

Mastering Pop Up Bars, Special Events & Booking Talent
In an increasingly tight economy, growing and engaging your customer base is critically important. In this session, participants will look at 3 different elements of bar entertainment models: pop up bars, special events, and booking talent, and gain a greater understanding on how each can boost revenues, improve profitability, and generating excitement and word-of-mouth buzz for your business. What are the unexpected elements to be considered when identifying and marketing to new customer profiles? What is the best model for your existing clientele, to create a fantastic guest experience and differentiate you from your competitors at a time when it takes more to get people out of the house, and through the door?

Speakers
avatar for Debra Silveus McGaha

Debra Silveus McGaha

Co-Owner/Performer, White Rabbit Cabaret
Debra Silveus McGaha is a performer, co-owner, and creator of the White Rabbit Cabaret, an independent performing arts venue, focusing on supporting local and national performing artists.During her 12 years in business with the White Rabbit she has created a physical space to support... Read More →
avatar for Adam Goble

Adam Goble

Creative Director & General Manager, Downtown Olly s
With specialties in marketing, design, production, and entertainment, Adam has worked on thousands of events from concept and design through execution. Adam has created every scale of event from backyard barbeques to 200,000+ attendee festivals and concerts. While entertainment director... Read More →
avatar for Erik Shellenberger

Erik Shellenberger

Owner, Bar Marketing Basics
Erik understands the hospitality industry. He's come up from the restaurant trenches since childhood, until ultimately he was the marketing director for the hottest nightclub groups in old town Scottsdale, Arizona. Today, Erik's company Bar Marketing Basics does not use the same old... Read More →


Monday March 27, 2023 4:15pm - 5:00pm PDT
S224
 
Tuesday, March 28
 

10:00am PDT

RAISE THE BAR: Delivering The Perfect Guest Experience and How to Maintain It
This must-attend seminar from top experts in the hospitality industry will take a deep dive into how to assess your establishment's guest experience. These experts will walk you through how to take a broad, top-down view of key parts of a bar program to ensure the experience exceeds expectations. While executing a quality cocktail is important, it is only one part of the successful equation. Proper training, attentiveness, cleanliness, and timing all play crucial roles in ensuring a top-notch experience for your guests. Build an environment your staff can thrive in, and it will translate into an elevated guest experience.
This session will also cover which trends to embrace and which to let go as well as unique ways to make your establishment stand out through details like glassware, garnishes, entertainment, music selection, and more.

Speakers
avatar for Mia Mastroianni

Mia Mastroianni

Celebrity Mixologist, Consultant as seen on Bar Rescue USA
With over 15 years of experience in the service industry from Boston to Los Angeles and beyond, Mia Mastroianni became one of the founding bartenders of Soho House West Hollywood; the private members-only club where she remained a well-respected and often requested mixologist for... Read More →
avatar for Phil Wills

Phil Wills

Co-Founder, Spirits in Motion
Phil Wills has been in the bar/restaurant business for over 20 years. He is the current owner/partner of The Spirits in Motion, a nationally recognized bar and beverage consultancy. He has worked in all types of locations from your corporate restaurants, small local bars, major night... Read More →
avatar for Art Sutley

Art Sutley

Director of Strategic Accounts, Savage & Cooke Distillary
Art Sutley, Nightlife & Hospitality Expert, has been in the restaurant/bar space for over 19 years. He was one of the industry experts behind Bar Business Magazine for 13 of them. As an educator in the industry, he speaks at many of the top restaurant and cocktail tradeshows globally... Read More →


Tuesday March 28, 2023 10:00am - 10:45am PDT
S222

11:00am PDT

OPENING KEYNOTE ADDRESS: From Rags to Dishes: 5 Lessons in Leadership and Success
Join celebrity chef and restaurateur Jet Tila as he shares his personal journey from immigrant son to Food Network success, including the lessons he’s learned along the way in resilience and entrepreneurship. Insights will also include current food & beverage trends and ensuring the ease of offering new menu items for bar and restaurant owners and operators.

Speakers
avatar for Jet Tila

Jet Tila

Food Network Celebrity Chef & Restaurateur
From battling the legendary Masaharu Morimoto on Iron Chef America, opening Encore Hotel in Las Vegas and guiding Anthony Bourdain through many markets and restaurants, Chef Jet Tila is internationally celebrated for his culinary expertise. This Emmy, James Beard nominee... Read More →


Tuesday March 28, 2023 11:00am - 11:45am PDT
S222

1:00pm PDT

MS3 - Bartender Masterclass: Creating your Career Roadmap: Turbocharging Your Professional Growth
  • Discover the common career paths and opportunities to grow into
  • Understanding the skills that need to be developed for each role
  • Gain an in-depth understanding of the tier system for spirit brands, who they represent and why it is important for your career growth.

Masterclass Series Sponsored by Workstream 

Speakers
avatar for Chris Tunstall

Chris Tunstall

Founder, A Bar Above
Chris Tunstall is the co-founder of A Bar Above and serves as Chief of Brand & Product Development. As the dedicated hospitality expert for the Southern California-based company, he brings more than 15 years of experience in bartending, managing, and consulting for bars and restaurants throughout California.Chris is the face and... Read More →



Tuesday March 28, 2023 1:00pm - 2:45pm PDT
S232

2:00pm PDT

Ready for Launch: Bar Strategies for Profitability and Scaling Up Operations
Speakers
avatar for Andy Driscoll

Andy Driscoll

Host, BarTalk
Andy hosts and produces three podcast and two YouTube channels. Other than a brief stint in a pizza kitchen, he has not worked in the industry but has spent the last 10 years running art events (like Paint night) in bars, breweries, and restaurants.
avatar for David Kaplan

David Kaplan

CEO, Death & Co.
David has worked in the hospitality business since the age of 13.In the summer of 2006, at 24 years old, he opened Death &Company, a cocktail bar in the East Village of Manhattan, with his partner Ravi De Rossi. At the 2010 Tales of the Cocktail Spirited Awards Death & Co won American’s... Read More →
avatar for Christine Wiseman

Christine Wiseman

Beverage Director, Bar Lab
Christine Wiseman, Beverage Director of Bar Lab, which includes Broken Shaker, Hoja, Margot Natural Wine Bar, and MaryGold's, has been immersed in the hospitality industry for over 20 years. Starting as a chef, she worked her way up to Director of Training for back of the house. It... Read More →
avatar for Travis Tober

Travis Tober

Co-Owner, Nickel City
Longtime bartender and accomplished mixologist, Travis Tober has 20+ years of experience at top restaurants and innovative cocktail bars across the country, working at nearly every position in the beverage industry. He has spent years creating and consulting on national beverage programs... Read More →


Tuesday March 28, 2023 2:00pm - 2:45pm PDT
S221
 
Wednesday, March 29
 

11:00am PDT

Keynote Chat: How Not To Eff It Up: Essential Lessons For Running Successful Bars
Mistakes are costly. It’s easier to get it right the first time. Sure, you can make cocktails, but can you run a business? The founder of several of the world’s most awarded bars talks with the founder of 2022’s most awarded liqueur about the essential lessons they’ve learned from mistakes they’ve made.

Speakers
avatar for Susan Fedroff

Susan Fedroff

Owner, Operator, Clover Club
Susan began working in bars (both behind the bar and back of the house) more than 25 years ago.  Her entrepreneurial career began shortly after completing a Masters degree in economics and finance from NYU.  Susan spent a couple of years working in NYC government (in various... Read More →
avatar for Jackie Summers

Jackie Summers

Creator of Sorel Liqueur, James Beard Finalist, Founder, JackFromBrooklyn
Jackie Summers is a James Beard Finalist, seasoned public speaker, and serial entrepreneur. Summers is the founder of JackFromBrooklyn Inc. and the creator of the award-winning Sorel Liqueur.His accolades include: Being named among the inaugural “Drink Innovators of the Year by... Read More →


Wednesday March 29, 2023 11:00am - 11:45am PDT
S222

1:00pm PDT

Understanding Agave Spirits: A Deep Dive Into Tequila, Mezcal, Sotol, Raicilla and More
Agave Spirits Institute presents this exclusive intensive course, designed for beginners and advanced bartenders, owner operators or other industry professionals. Open your window into the vast and diverse world of agave spirits.

BONUS!
Participants will receive accompanying kits, hands-on education, tastings, and a diploma of completion.


Speakers
avatar for Daniel Rodriguez

Daniel Rodriguez

Director of Education, Agave Spirits Institute
Certified Sommelier Daniel Rodriguez Gonzalez. His passion for wine began as a child while listening to his grandfather tell stories of making wine in Spain; from his first sip at age 12, he knew wine had many stories to tell. After studying film in Mexico City, he began to travel... Read More →


Wednesday March 29, 2023 1:00pm - 3:00pm PDT
S219

2:00pm PDT

Managing Instability in Supply Chains While Scaling for Growth
Moderators
avatar for Adriane Mack

Adriane Mack

CEO, Miss Mack Enterprises

Speakers
avatar for Jelena Pasic

Jelena Pasic

Founder and CEO, Harlem Shake Restaurant Group
Born and raised in Croatia, Jelena Pasic's journey to culinary came from her passion as a lover of food and travel. Jelena graduated at the top of her class with a Business degree from the University of Rijeka, Croatia and worked in the corporate sector for most of her post-graduate... Read More →
avatar for Derek Gibbons

Derek Gibbons

Owner/Managing Partner, Glu Hospitality


Wednesday March 29, 2023 2:00pm - 2:45pm PDT
S221
 
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