Christie J. Lawler – Founder & Owner of CJL CONSULTiNG, Founder of The WITI Group and Creator & Owner of JAB MiXOLOGY

Christie Lawler is a leading expert in beverage marketing as the Founder & Owner of CJL CONSULTiNG, a beverage marketing agency that houses a nonprofit organization – The WITI Group, and a line of infusion and mixology products – JAB MiXOLOGY. She is a public speaker, will be releasing her first book shortly, and the host of the Lawler Out Loud: Mixing up the Mainstream podcast. Christie serves on the Glancy Wine Education Foundation Board of Directors, volunteers as a CORE Ambassador and serves as an advisory board member for “The Bar” with Datassential.

Christie’s company, CJL CONSULTiNG, is a WBENC certified Woman-Owned Small Business that offers the full suite of beverage marketing strategies and services with a team of industry experts bringing their diverse skills to clients. From training and cultural development initiatives to support menu and backbar programs to menu concept/design and product integration, the company serves as a one-stop for clients.

In 2018, Christie founded The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. The foundation has grown to a collective of nearly 100 female leaders across the beverage industry.

In 2020, Christie launched her first product line with the release of JAB MiXOLOGY, a line of infusion jars and products that create hand crafted cocktails in two simple steps. JAB stands for “just add booze” and simplifies the process of mixologist-crafted cocktails for the in-home consumer.