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avatar for Sarah Archer

Sarah Archer

Firecracker Marketing
Founder/CEO

Sarah Archer is the Co-Founder and CEO of Firecracker Marketing, a social media and marketing consultancy focused on bringing hospitality brands to life with authentic storytelling, strategic marketing, and engaging activations. Specializing in strategic digital campaigns with thoughtful storytelling and a knack for proofreading, Sarah is thrilled to bring her “firecracker” personality to a team and client list that she is passionate about every day. 

Prior to co-founding Firecracker, Sarah began her 15 year marketing career in the hospitality, travel and F&B sectors, working in multiple markets across the US with a diverse list of clients. After completing her degree from Belmont University in Public Relations, Sarah moved from Los Angeles to Nashville to New Orleans, handling public relations, digital marketing and social media for clients such as Kimpton Hotels, Miller Coors, Veuve Clicquot, and award winning restaurant groups such as Death & Co and New York based Serafina. Not only limiting herself to the world of hospitality, Sarah has also worked with a variety of retail and lifestyle brands including New Balance and ALO Yoga.

In her spare time, Sarah can be found exploring the world with her dogs Dodger & Scully, studying for her WSET certification, practicing Pilates or flying back to LA for a Dodgers baseball game.