Hannah Best is Co-Founder and President of Firecracker Marketing, a social media and marketing consultancy focused on bringing hospitality brands to life with authentic storytelling, strategic marketing, and engaging activations. A seasoned communications professional with an extensive background in food/beverage, luxury and travel marketing, Hannah thrives bringing her quick wit to brand storytelling for clients she loves. 

Prior to founding Firecracker, Hannah leveraged her degree from the University of Pacific in Communication and Media Studies and began a career working in public relations and marketing for a tech company. Never one to sit still, Hannah fulfilled her passion for wine and hospitality working at a nearby tasting room on the weekends. After completing her WSET Level 2, Hannah dove into the world of hospitality full time, working with clients such as Waldorf Astoria properties and Robert Mondavi Winery, to name a few.

In true consistency with her “firecracker” personality, in addition to her current role as Co-Founder and President of Firecracker, Hannah has simultaneously been studying for her MBA at Baylor University and will graduate this fall. In her spare time, Hannah can be found hanging out with her dogs Bear & Benji, her husband Cameron, coaching her local high school water polo team, reading, or drinking wine around NorCal.